ABOUT THE PROJECT

We went through an internal rebranding to update the Purpose visual design system to stand out in the increasingly competitive social impact sector. The redesign draws inspiration from the diversity of the talented individuals who work at Purpose and the issues areas we fight for. With an updated color palette, confident typography, and dynamic grid system, the new branding can be seen across our social media, revamped website, project case studies and pitch proposals.

Team:
Creative Direction: Gabrielle Choo
Creative Direction: Samya Ghosh
Visual Design: Ravneet Bains
Visual Design: Diego Justino
UX/UI Design: Kinshuk Bose
Web Development: Two Marias
Project Manager: Clare Dimmock