Now We Can
CLIENT
Climate & Clean Air Coalition
SERVICES
Art Direction / Illustration / Typography
The project focused on eliminating "invisible" super pollutants such as methane, black carbon, tropospheric ozone, and hydrofluorocarbons (HFCs).
ABOUT THE PROJECT
At Climate Week NYC 2024, CCAC and Purpose launched ‘NOW WE CAN’ with a suite of innovative communications strategies to bring the super-pollutants to life in a bold animated universe. We partnered with animation director duo KITCHEN to design the four super-pollutant characters and brought them to life in a 90 second animated film and suite of Out-Of-Home posters.
Copy and Creative Direction: Arman Naji
Design & Typography Lead: Samya Ghosh
Producer: Alexandra Callaway
Production: Jelly London
Director: KITCHEN
Producer: Tom Hennesbury
