ABOUT THE PROJECT

Introducing Mr Edward Keventer—the Swedish entrepreneur who made milkshakes, and then made history. We gave Keventers their mascot and brought him to life through playful, nostalgic, and whimsical illustrations. The aesthetic is intentionally reminiscent of another century, evoking feelings of nostalgia and playfulness. The creative team at Animal used the character across various touchpoints including a revamped ice-cream packaging.
This project won 2 Blue Elephants at Kyoorius Design Awards 2020

Team:
Creative Direction: Pranay Patwardhan
Art Direction: Samya Ghosh
Art Direction: Shweta Shetty
Copywriting: Prakhar Khandelwal
Animations: Vishank Kumar