ABOUT THE PROJECT

MOMM is a crowdsourced online repository of the material culture of the Indian subcontinent, tracing family history and social ethnography through heirlooms, collectibles, and objects of antiquity. The new branding communicates that MOMM is a digital-first brand led by the new generation of Indian culturists and historians. I worked closely with the founders Aanchal Malhotra and Navdha Malhotra to design a unique symbol that became a dynamic container of the stories they tell through the medium. It also features an updated color palette and fresh typography.