Khud Se Pooche
CLIENT
Packard Foundation
SERVICES
Creative Strategy / Campaign Design / Creative Direction
A common symbol amplified by the women of Bihar to demand diginified healthcare.
ABOUT THE PROJECT
Purpose’s Khud Se Pooche aimed to mainstream the conversation on dignified healthcare for women of Bihar and India. To rally voices under a common goal, the Khud Se Pooche Pin was designed with the support of renowned artist and activist Princess Pea. Through roadshows, art installations, and an ambassador program, the campaign engaged 10,000+ women directly. The Pin became a powerful symbol of dignity and protection, driving 100M+ online reach, 1M+ engagements, and 6,000 personal stories shared and sparked a national dialogue on women’s right to dignified healthcare. The Project was awarded Gold for Social Change by Anthem Awards in 2020
Team
Project Lead: Mandira Kalra Kalaan
Creative Direction & Strategy: Samya Ghosh
Lead Campaigner: Gurpriya Singh
Lead Campaigner: Tanmay Mishra
Visual Design: Panisthi Vora
Visual Design: Manika Garg
Project Manager: Komal Chaudhry
