ABOUT THE PROJECT

In India, where advertising for alcoholic beverages faces strict restrictions, the creative team at Animal navigated this challenge by creating an entire line of streetwear tailored for a young, dynamic, and on-the-go generation. This bold move not only helped us solve for traditional advertising limitations but also strengthened brand connection and recall in a unique and meaningful way.

I worked with my fellow art directors to design fresh, dynamic visuals using Budweiser's brand assets, morphing them into cultural artifacts. Extending the design-first philosophy into streetwear felt like a natural evolution—marking Budweiser's entry into street fashion while creating a powerful tool to build brand affinity.

The work won a Blue Elephant for Communication Design at Kyoorius Design Awards 2021.

Creative Director: Kunel Gaur
Art Directors: Samya Ghosh, Baptiste, Yash Prajapati
Motion Designer: Vishank Kumar
Project Manager: Shruti Aggarwal