Apple Diwali Launch
CLIENT
Apple
SERVICES
Art Direction
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Apple officially launched it's online store in India with a Diwali campaign
ABOUT THE PROJECT
Animal collaborated with Apple to launch its official e-store in India in 2020. To coincide with the festival of Diwali, a new special offer was introduced. One of the most distinctive features of iPhone 11 is the color palette it is available in, and the creative team used this feature to go perfectly with the Rangoli motif, a popular element of Diwali celebration. Here, iPhone 11 and AirPods are used as motifs to make geometric patterns that are reminiscent of Diwali rangolis.
Team
Creative Direction: Kunel Gaur
Art Direction: Samya Ghosh
Copywriter: Prakhar Khandelwal
Project Manager: Shruti Aggarwal
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